Optional 6X9 4 color post car sent out next morning.

TRAX automatically sends the personalized PS from each salesperson.  Each post card has the personal touch needed to take the relationship to the next level.

 

 

 

 SAMPLE LETTERS                                                                                                                                         BACK    Page 3

                                       

Many customers tell us this is the most powerful form of advertising they have and it only costs you a stamp. Please feel free to edit and customize the following letters so they perfectly fit your company's needs.

These letters auto print each day for every unsold customer and a different letter auto prints for sold customers.

Your salespeople can also create more personal letters and invitations any time they want.

This automatic process helps insure long term relationship building and greater success.  It's the personal touch that makes the difference.

 

All Un-Sold and Sold Customer Records Can Also Be Instantly Sorted By Product Category So You Can Easily Send Targeted Mailings To Specific Customer Types

Special Note:  It is absolutely critical that each salesperson hand write a personal PS on each letter that prints.  The better and more personal the PS the more likely that the customer will come back in and purchase from you in the future.  We strongly recommend that for the first week or so you personally inspect the letters before they are mailed to insure that the PS is the best it can be.  Don't let your salespeople be hasty or sloppy and also try to use blue ink so it pops, and there is no doubt that this is not just a mass produced (junk mail type response).

If they can't remember something personal about the customer they are not trying hard enough.  They must remember something (hopefully complimentary and unique) that if possible will make the customer smile or at least remember a favorable emotion about the encounter.

The more effort put into this simple task the more effective your return on investment will be.

This process will more than quadruple the likelihood that the customers who leave will come back and if they don't this time, they will at least remember you and give you another shot next time.

Last Note:  I know you see the power of this concept, but it is also easy to let this slide into complacency.  If you as the owner don't insure these letters are going out and are an important part of each salespersons daily responsibilities you are missing a huge opportunity to improve sales performance.

I urge you to hold the IGE spiff contest at least every 6 months so that everyone stays focused on getting the unsold customers into TRAX and that these letters go out properly.  You already spent huge dollars getting them in.  Sprinkle this be-back powder on your wonderful customers and you will be amazed at the results.

IGE Spiff Contest guide lines Click Here

 

 

  

Unsold Customer Sample Letter

Company Name

City, State, Zip Code

Telephone Number, Fax Number, Web Site

(Once you set up the first letter cut and paste to all others)

Thank you for visiting our showroom. I enjoyed meeting you and it was a pleasure discussing your needs.
There is always a reason to shop. We get new styles in all the time and we are making your decision to come back even easier.

Our competitive pricing lets you buy with complete confidence!

Our Quick Credit and payment plans allow you to finance your purchase.

Our Room Planner is a great tool for designing your dream home!

Our goal is to provide a great customer experience.

My phone number is 000-000-0000. Please call if I can assist you with any of your future furniture or accessory needs.

See you soon.
Best regards,
 

Sold Customer Sample Letter

Company Name

City, State, Zip Code

Telephone Number, Fax Number, Web Site

(Once you set up the first letter cut and paste to all others)

Thank you for your visit and for giving (Your Company Name) the opportunity to earn your business. It was a pleasure getting to know more about you and your home and I enjoyed helping you select your new _________!

 

If you have any questions, problems or issues I want you to call me first.  Your happiness with your purchase from me is my only concern at this time.

I look forward to helping you with your future home projects. I always encourage my clients to set an appointment so we can review the recent additions to our collections and discuss  ideas without interruption. Whatever your style or budget, I know we can work together.


We have learned over the years that your satisfaction is the only way we will grow our business and the only way you will tell your friends about us. If there is anything I can do to make your experience complete, please contact me at (000) 000-0000.


Thank you again for your purchase. I sincerely look forward to seeing you soon.
Warmest Regards,
 

 

Happy Birthday Wishes

 

Company Name

City, State, Zip Code

Telephone Number, Fax Number, Web Site

(Once you set up the first letter cut and paste to all others)

 

HAPPY BIRTHDAY!  We wanted to wish you the best on this special day.

We hope that this day is a wonderful one for you and that all your birthday wishes come true.

 

Sincerely,

Note to all salespeople: 

We suggest that your PS not mention anything about products until you say something personal and memorable.  Do not spoil the effect by trying to sell something during their birthday wish or you will come off a just a typical marketer and someone who clearly does not care about them.

 

 

New Salesperson Introduction Letter

Company Name

City, State, Zip Code

Telephone Number, Fax Number, Web Site

(Once you set up the first letter cut and paste to all others)

This is used when a salesperson has left the company and a new salesperson has taken over their customer file.

You do not know me personally but I wanted to introduce myself and make sure you knew who I was.  I am a new salesperson and if you ever have any questions or there is anything I can ever do for you please call me anytime.

We have appreciated your patronage in the past and want to make sure you got the very best service and attention we have to offer.

Please save this letter and call me before you come in next time so I can give you my undivided attention.

Thank you again for being our customer.  I will personally make sure you are totally satisfied every time you visit our company.

Just a note if possible please let me know you are coming so we can set an appointment.  That way I can give you my undivided attention when you arrive even on a busy day.

Sincerely,  

OR

As the Sales Manager of our organization, I wanted to take a moment to thank you for visiting our store and to let you know that the Sales Associate who you were working with, ________, has left our company.

Of course, we understand that shopping can be an overwhelming and emotional experience.  Many of our customers require two or three visits to our store before making a selection, and can become very comfortable with their salesperson.

I understand that very well, and have asked _________ to explain her notes on all her clients to me, so that we can continue serving them without interruptions.

We have many capable salespeople prepared to assist you on your way to your home furnishing decisions. If you would like to call me before your next visit, I will make sure someone is familiar with your needs.

I look forward to adding your family to the thousands of satisfied customers.

Sincerely,

INSTRUCTIONS BACK    Page 3

If you have any questions please do not hesitate to call us.  (888) 646-5462 


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